Recently I shared the stories of how my two blogs grew. One (ProBlogger) had a ‘tipping point’ early on which grew traffic almost overnight and the other (Digital Photography School) had slow but steady growth over several years with no real tipping point.
There were some great comments on that post including this one from Steve:
I have seen a recent increase in traffic, but it didn’t happen by accident. I spent a good deal of time promoting my blog in various ways. I suspect your increases resulted from similar efforts.
I ran an experiment to see what would happen if I made a concerted effort to promote my blog. My readership increased, which is extremely gratifying. But it came at a cost. My marketing diverted time away from producing high quality content.
I want a lot of readers, and I want them to see my best work. I have yet to figure out how to do the marketing and still have enough time to produce my best content. Do you have any thoughts on this?
I wanted to publish Steve’s comment for a few reasons.
Firstly – I think a lot of us could learn from Steve’s observation that growing traffic to a site almost always is the result of time and effort spent intentionally trying to grow your blog.
I don’t know how Steve went about growing his traffic but there are a couple of ways I’ve seen bloggers work hard at doing it:
How to Promote Your Blog Without Letting The Rest of Your Blogging Slide