You’re excited about your new product or service. But a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable form of marketing — and that gives you a head start. Today’s post covers all the basics you need to get your product launch off to a great start.
It’s exciting to introduce a new product. Some companies (e.g. Apple) provoke tremendous interest with every bit of information about upcoming products, not only among loyal customers but everyone who is familiar with the brand.
Email marketing enables you to build an efficient campaign to inform your market and promote your product. With good planning and execution, you can target your campaign to the right subscribers and deliver your messages at the right time.
