Google has changed the search engine optimization (SEO) game. Again.
That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent.
What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search often helps you optimize your conversion rate as well. That’s certainly the case with these changes…
How to Please Google & Improve Conversions by Leveraging User Intent