You’re probably expecting me to now tell you there is one perfect method you can use that will guarantee excellent copy every time.
You’re going to be disappointed.
The truth is there is no single way to plan.
Inverted triangle
This method is great for news articles and press releases.
It ensures the most important information is at the top (beginning of the article) and the least important at the bottom. That way, the reader gets the vital stuff straight away, so should they wander off, they’ve learnt what they needed to know.
