Content marketing has been leaving its mark on the web – and is showing no signs of slowing down. These days, companies from Fortune 500 corporations to small mom-and-pop shops are launching creative, fun and engaging pieces designed to get people clicking…and talking.
Unfortunately, most content marketing puts its emphasis on the content, rather than the marketing. Few sites dare to venture beyond the safe and comfortable walls of their blog. In this series, we’ll look at using entertainment, community, education and practicality to do just that.
In the first part of this two part series, we’ll learn about the different styles of content marketing starting with entertainment.
The truth is, if you can make the customer laugh, you can make them buy. Laughter naturally reduces our “no selling” guard and makes us more open and responsive to what’s being said. Great marketers know that injecting a little humor is the secret sauce of sales, and content marketing with a focus on entertainment takes that to a whole new level.
