So you’ve bought into content marketing. Great! But your boss hasn’t had the time to do the necessary research or they’re feeling skeptical. Here’s your chance to become a marketing hero.
You can be the one who spearheads your company’s content marketing initiative and paves the way to getting better leads and higher sales.
If you need help convincing upper management, here are a few ways to pitch content marketing to your boss.
Increase website traffic
Your boss knows the importance of brand awareness. As a web marketer, it’s your job to increase the number of eyes that are on your site. How else are you going to grow your traffic significantly unless you begin creating assets that live on your site?
These “marketing assets” consist of blogs, whitepapers, case studies, infographics, etc.
How to Pitch Content Marketing to Your Boss
