Lead generation is one of the buzzwords of the moment in digital marketing and with good reason – last year it generated £16.5 billion in revenue from consumers in the UK alone.
The likes of interruption based marketing, directionless email campaigns, and anything spammy are falling out of favour. Permission marketing (as coined by Seth Godin) has come to the fore and this is what makes lead generation such a successful marketing technique. It laser targets individuals proactively searching for a specific service, providing quality, relevant enquiries who will boost a businesses’ conversion rates.
A rapidly increasing amount of businesses are now taking advantage of lead generation, so here are 9 techniques to ensure your business has its campaign perfectly honed…
