Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and transparency, it’s likely that you’ll fall behind the competition. And more often than not, the best way to meet such expectations is through content.
The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing – according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied…
How to Overcome Your Biggest Challenges in Content Marketing
