Lack of resources, strategy and budget the biggest content issues
We’ve all heard it—and probably said it: Content is king. Marketers are using the channel to boost customer engagement, lead generation and brand awareness. However, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success.
Polling conducted earlier this month by Ascend2 found a wide variety of obstacles to content marketing success. Lack of content creation resources was the biggest challenge, cited by the majority of marketing professionals worldwide. More than four in 10 respondents said lack of an effective strategy—and likely creation and distribution of content as a result—was an issue, and budget constraints were the third-biggest challenge, cited by 40% of marketers…
