So here’s the scenario. You get a new visitor to your eCommerce store. She browses around, finds a product that she likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale!
But hang on, it’s not over yet. Your customer reaches your checkout page. Suddenly she isn’t so certain about buying your product. Maybe it’s because there’s an extra shipping charge, or your checkout is hosted on a different URL, or she just doesn’t trust you with her credit card information.
She closes your tab.
This is happening to you right now. In fact, for every 3 people who reach your checkout page, 2 abandon it without purchasing.
