Driving traffic to your website and then monetizing the traffic just keeps getting harder. But if you have a newsletter, you might be sitting on a revenue gold mine.
It seems like every tab I have open contains another article about how ad blockers will be the doom of quality content online. Sometimes it seems there are more doomsayers than there are viewable and relevant ads around.
Ad blockers have changed the way we think of website monetization. Fewer visible ads means that publishers need to maximize the revenue they make from every single ad impression. Ad optimization, which has been used mostly by advertisers, is gaining in popularity with publishers as well…
