By NewsCred Contributor Anastasia Dyakovskaya
Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, theAltimeter Group has developed a new report entitled, “Content Marketing Performance: A Framework to Measure Real Business Impact.” With their content marketing maturity model, the research and advisory firm urges marketers to practice seeing beyond sales, leads and vanity metrics and take in the much bigger picture of the ever-expanding field that is content marketing…
How To Measure The Real Business Impact Of Content Marketing
