Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.
There are 5 types of content brands frequently promote on Instagram:
1. Inbound marketing content, like a blog post, video, PDF, etc.
2. A product page, used primarily by eCommerce businesses.
3. A sign-up page to encourage Instagram users to sign up for their email list.
4. An Instagram exclusive i.e., a landing page that hosts content created just for Instagram.
5. A rules page, used when a brand hosts an Instagram giveaway/contest that has lengthy terms and conditions…
How to Measure Instagram Traffic, Leads and Sales [INFOGRAPHIC]
