A comprehensive guide to tracking key metrics of content performance.
Measurement reports for content marketing can be tricky because of the many different areas in which you want to track performance. On top of that, each of these categories might have more or less importance to various departments across your organization. Ultimately, you want to focus in on the goals you have for your content, but whether your main objective is increasing organic search rankings or driving sales leads, you’ll still want to track content in all areas over time.
Below are the five main categories in which you should be tracking progress of content performance, the key metrics to measure in each, and what the significance of each is.
