According to Y Combinator, an American seed accelerator for startups, on an average, the success rate of startups is as low as 0.4%. Such staggering data is indeed scary, which is why it is the more important to market your idea effectively.
However, marketing in general is a revenue-guzzling activity; more so if you are a startup or new in business.
We have listed below some marketing ideas that don’t eye your pocket or at best, are extremely easy on it!
1. Social Media
Without a doubt, the best way to market your business is through effective content in different social media platforms. Be it Facebook, Twitter, LinkedIn, Google+, Pinterst or any other social media platform, good content is always liked and shared. This increases your audience and potential customer base.
It is great if you can create original content which sometimes may get viral. Nothing beats the importance of viral content in branding your business to a wide audience.
But remember, you need to be consistent and regular in your social media activities. Try to have at least one post in every social media platform.
If you find it impractical to create original content every time, you may like to share content on general information or updates about your industry.
Of all social media platforms, Twitter has gained much prominence. With clever and consistent strategy, Twitter can be a great way to brand your business and drive sales. Create a Twitter account for your startup and tweet relevant information related to your business at least once daily. In fact, it is better if you can tweet every two-three hours. Remember, your tweets should not be only about sales; there should be generic interesting tit-bits about your industry as well. Retweet important tweets. Actively reply to your tweets and engage with people.
How to market your startup without spending anything: a guide for beginners
