Posting on social media sites, sending out e-newsletters, creating videos, and blogging are some of the preferred content marketing tactics among companies. However, one tool that is often overlooked is the webinar.
According to the Content Marketing Institute’s 2015 B2C Content Marketing survey, 93 percent of marketers utilize social media content, 80 percent use e-newsletters, 74 percent produce videos, and 67 percent blog. Only 31 percent hold webinars or webcasts…
