A brand simply doesn’t exist without its audience. I know, how very Captain Obvious of me, but for brands in their content marketing developmental and goal-setting stages, it’s imperative to know: Who exactly are you targeting with your content?
The answer can be found by making a few qualifications. First, you’ll need to determine the demographics of your target audience. These factors can help indicate what type of content your audience wants, based on very generic descriptors like age, health and income.
But demographic only scratches the surface of your content marketing needs. You must go beyond demographic into behavioral – or psychographic – traits of your audience. This includes lifestyle habits such as hobbies and values. This is what will enhance your content marketing when it comes to content formats or distribution platforms.
Let’s assume you’re targeting females between the ages of 25 and 40. Your demographic specifics tell you she’s married, her household income is $100k and she does not have children.
You can create some basic content with the above, but knowing her behavioral traits will help you create sharply-honed, well-received content. As an example, let’s say her behavior traits indicate she’s health conscious, tech savvy and environmentally friendly. Based on this, what types of things can we safely assume about her?
How To Make The Right Audience Assumptions In Content Marketing
