If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.
I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” — progress unfolds linearly as the person climbs from one level of seniority to the next. A coordinator becomes an associate, an associate becomes a senior associate, a senior associate becomes a manager, and so on. It looks something like this:
