So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got your Facebook ads working, and you’re getting lots of traffic.
People are visiting your site, but for some reason, it stays with just that: people visiting your site. You don’t see lots of conversion happening, and to be honest the numbers of new leads is not exciting. What could be going wrong?
Take a hard look at the individual page people are going to when the click through your ads. Do you have a good landing page? No? Then you’re essentially throwing your money down the drain.
So What is a Landing Page?
A landing page is the page a visitor arrives at on your website after clicking your advertisement. The add could be a text add in Google search or a banner ad placed on one of your social channels, just for example. If you’re just starting out in the field of marketing you might be inclined to send that traffic straight to your homepage. This is a huge mistake. Specific landing pages designed and built around what is promised on those ad banners are essentialfor providing a quality experience and driving conversions. If you click on an advertisement and you except one thing, but end up with something completely different… guess what? That visitor is lost. Everything on your landing page should be in line with what you promised in your ads…
How To Make Great Landing Pages (With Crazy High Conversions)
