Do you ever run out of ways to promote your blog content? If so, then visual content may be the solution.
In this post, we’re going to look at the tools, ideas, and distribution channels you can use to gain additional exposure for your content through the use of images and video.
Let’s look at the type of visual content you can create for some of the more popular blog post types.
News Posts
Posts that cover the latest news, trending topics, and other timely updates will need to be promoted quickly to maximize the traffic. Let’s say you sell electronics and have a blog post on the latest updates to iOS 8. Your images will likely be of an iPhone running iOS 8 and screenshots of new apps, settings, and other features.
You can enhance your screenshots by uploading them to Canva or Share as Image and overlaying one of them with your post title. You can also overlay a few of them with specific section headers.
You may consider including a video where you talk about the latest features while demonstrating them on your iPhone. You don’t even need to have a camera for this—Mac users can utilize ScreenFlow to record their iPhone activity.
For topics where you cannot create an exact image representation, you can choose to go with word images created with Canva, Share as Image, or stock photography.
