Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it?
In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend minutes, instead of seconds, on your blog during each session.
How? you may ask. Well, I’m going to show you the strategies I’ve used on Quick Sprout to increase the time my readers spend on-site from 57 seconds to 2 minutes and 4 seconds.
Strategy #1: Ask questions and respond to comments
Are you asking questions at the end of your blog posts? It’s a simple way for you to engage with your readers and encourage comments.
Just think of it this way: if you read a blog post that you loved and the author of the post asked you a question at the end… what would you do?
There is a good chance you would respond with a comment, right? I know I would.
By asking your readers a question, you will encourage more of them to leave comments. This will cause people to stay on your blog longer as it takes more than a few seconds to leave a comment. Plus, it gives you an opportunity to respond to the comments and get your readers to come back to your blog.
This is why I respond to every single comment on Quick Sprout. It’s the main reason why repeat visitors make up 40% of my traffic.
