Are you familiar with Facebook Conversion Pixels and Google Tag Manager? Do you know what is the best way to install these Conversion Pixels on your website?
Before I get into the details, let me share with you a proper backstory.
Facebook recently upgraded Conversion Pixels to the Custom Audience Pixels, promising load speeds up to 3x faster than the older version, solving one of the problems marketers faced.
One other big problem was supposedly the confusion between Conversion Pixels and Website Custom Audiences. Marketers had to install 2 snippets of code on their website and they were often unsure where each code should be installed…
