By now, you probably know the basics of local SEO and what to do to make sure your business is found online. But we’re going to take it a step further and talk about something you may not know you need to be actively acquiring: inbound links. Let’s talk about link building for local businesses.
WHAT IS LINK BUILDING?
Link building is the Search Engine Optimization process of acquiring inbound links that point to your business’s website from other websites. Link building helps increase search rankings because search engines see links as a sign of popularity.
So if a local blogger visits your business and writes a blog post about it with a link to your website, that link (also called a backlink) is part of the link building process…
