No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.
Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. (Source: eMarketer)
There is one little thing…
Sending video in email is still a tricky business even though marketers have been trying since the late 1990s. In this post we’re going to go over some of the ways to get around the difficult issues with sending video in email. It seems fairly obvious that video email marketing will be more common in the future – so we might as well get used to it now!
