Google makes a ton of money from their advertising business, but the reason people go to the site in the first place is to find information. Google’s mission statement is to organize the world’s information and make it universally accessible and beautiful. They’ve done a really good job of that, too. But how do you make your website match what Google considers to be “accessible” and “organized” so that your pages get placed higher?
That’s the core question behind search engine optimization. The tactics for SEO have drastically changed over the years due to changes Google has made to its algorithm. No one except Google knows the full algorithm behind how it ranks sites. Brian Dean put together a list of at least 200 possible ranking factors in the Google algorithm. This puts SEO professionals in a long-term guessing game on what it takes to keep their websites high in the rankings…
