Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers is producing professional images quickly and efficiently. Your new best friend is Canva, an image tool designed for content marketers.
Images Matter in Content Marketing
At BuzzSumo we love data and the data on the importance of images is unequivocal. 93% of the most engaging posts on Facebook are images. According to Neil Patel blog posts with images get up to 9 times more views than posts without images. Our own BuzzSumo study of 100 million articles found that articles with images got twice as many social shares as posts without images…
