Want to make your product or service really stand out from the competition? Looking to increase your sales? Chances are you need to review your colour palette.
Our minds instinctively respond to colour. Have you noticed how the bright blues and greens of spring have a more positive psychological effect on us than the bleak grey tones of winter? We also automatically associate different colours with particular circumstances. For instance, red with danger and heat, blue with cold and calmness, and so on. As well as influencing our mood, colour has the power to impact our purchasing decisions, with many of the major brands using it to evoke very specific emotions.
How you can use colour to improve your marketing
o Brand recognition
Studies have revealed our brains prefer recognisable brands, which is why colour is key when creating your brand identity.
Colour increases brand recognition by up to 80% (University of Loyola). For example, Apple introduced colour to unchartered territory. By introducing its colourful, eye-catching range of iMacs, Apple was the first to say ‘it doesn’t have to be beige’ and reinvigorated its brand (it’s since brought us iPods and the iPhone 5c in a range of colours).
