How to Ignite a Feeling in Your Audience

The Lede Podcast logoArticulating the goal of content marketing, a wise man once wrote:

You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.

Easy to say. Not so easy to do.

We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor.

How to Ignite a Feeling in Your Audience

CopyRanger

Rick Duris is CopyRanger.

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