Anyone who has had to hire people knows the sheer quantity of decisions that must be made before a contract is sent out, and a new starter is accepted into the fold. As entrepreneurs, we are also aware of the added pressure associated with doing this at an early stage. Everyone must fill a specific role, bring something new to the table and help bring our company along in its next steps.
Why is it, then, that we automatically look to fill the archetypal positions other companies have? Why do we follow the rule book and make hires according to industry standards, instead of making our own paths and inventing the positions we need to fill? We are, after all, running disruptive startups that bring new ideas into the world with the aim of shaking up and changing our respective industries…
How to Hire a CMO When Marketing Has Nothing to Do With the Job
