The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it’s a time of reflection to analyze how successful your campaign has been. Whatever boat you’re in, make sure to sit down and read this guide.
In this guide we will cover how you can have a successful local SEO campaign in 2015 starting with the basics and getting down to five action items you should focus on now. This is not limited to Google My Business and also includes localized organic results.
