We now live in a world where people are turned off by traditional forms of marketing. There are over 200million telephone numbers on the National Do Not Call Registry. Just under half of all direct mail is thrown away unopened. And thanks to Sky+, almost 90% of us don’t watch adverts on TV anymore.
Businesses need new ways to communicate with people. They’ve realised that it’s more effective to get prospective customers to willingly come to them, than it is to invade their space.
So, having a popular blog can transform a business.
How do you get a vibrant blog scene going? As with school, work and a lot of things in life, success isn’t always about competence – it’s about likeability. But how do you come across as likeable in a blog post that’s being read by people you don’t know?
Well, there are a number of tips you can follow:
