Does this sound familiar? In the morning, you start your day by checking Facebook on your smartphone. When you get to the office, you glance through your emails making sure there aren’t any fires to put out. At night, you watch television and when you see something you’re interested in, you pick up the tablet laying next to you to research it.
How often do you interact with a screen in any given hour? If you’re like most people, you pick up your smartphone, glance at the television, or fire up your computer hundreds of times a day. Each time you do, you’re experiencing a micro-moment…
How to Harness Micro Experiences With Programmatic Advertising
