Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel.
Many consider these goals to be the job of their content marketing, too. With each blog post or infographic, they hope to secure more visitors and more traction for whatever it is they are selling.
They want to see results. And both growth hacking and content marketing are about results.
What happens when we bring these two worlds together? It’s a little something called Content Hacking.
By the way, what is a growth hacker? Growth hacking was introduced by startup marketer Sean Ellis as a way to redefine the marketing role for startups and online brands. He believed that the more traditional “Vice President of Marketing” title had lost its luster for startups and that it no longer described the job accurately.
Now, startup marketing needs to think beyond traditional advertising methods and should include engineering, creative thinking, and MacGyver-like ingenuity.
The growth hacker’s job is to use human psychology and engineering to drive measurable results. For the content hacker, life isn’t much different. Content marketing works, but as it grows in popularity, we need to rethink our approach. We need to find ways to use our content for explosive growth.
There are several examples we can look to for inspiration with our own content hacking.
