Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work.
The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event.
Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing.
In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it.
Take Your Content Up, Down and Sideways
If you listen to podcasts, and I hope you do, you may have noticed more short, daily podcast shows popping up. One reason for this trend is that many people prefer bitesized content on a more frequent basis than a longer format.
Here’s the good news: For the most part these shows are using content that already exists within books, blogs, and videos. They are simply taking what has proved successful and giving it a ride with another medium.
