When people ask me what I do, the most common question I hear is: What is content marketing?
My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started.
I recently read Marcus’s story again in the foreword of Jay Baer’s book, Youtility and I thought I’d share with you my three key takeaways from the story, to help you get started on your very own content marketing plan.
How to get your head around content marketing so you can get started on your content plan
