While Search Engine Optimization or SEO and Conversion Rate Optimization or CRO are sometimes viewed as polar opposites – the former dealing with technology and how information is read and prioritized by machines, and the latter dealing with psychology and how information is prioritized and presented to people – there’s little doubt that their end game is the same: get people’s needs met.
That’s how businesses make money, that’s how companies earn trust, and that’s generally the job of all online marketers, whether they lean more towards SEO or CRO.
Angie Schottmuller’s recent webinar with Tim Ash covers strategies that work for both fields simultaneously. And with finite marketing budgets and resources, win-win plays for SEO and CRO tend to go a long way…
