It’s no secret that blogging is more difficult than shooting out a tweet or snapping a photo to share on Instagram. It takes five seconds—maybe thirty if you’re particularly fastidious—to create a tweet. It takes far longer to put together a smart, well-crafted blog post, marshaling your points into a cogent 500-to-800-word article. But for savvy professionals, it remains one of the best ways to stand out.
Much has been made about the decline of bloggingamong teens and young adults. That doesn’t mean blogging as a platform is dying or irrelevant. It means that it’s hard – and that’s a competitive advantage for you. If you’re willing to expend the effort to create well-crafted content, you’ll distinguish yourself in a crowded marketplace where many people are serving up easy morsels, and you’re taking the time to create something of substance. Far more people share content, rather than produce it. If your posts add to the conversation, it’s your material that will be passed along…
