You do a lot of marketing. On top of your print stuff, you also do:
- Social media
- Blogging
- Videos
- Email/newsletters
But how do you get your readers to love what you do?
In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping hand, here are 5 ideas to make your marketing more engaging.
1. It’s all about them
One of the big mistakes people make is to fill their Facebook page, Twitter feeds, blogs and email communications with information that’s all about them.
You might think that’s what they’re there for – to promote your products and services and in a way you’re right, but that doesn’t mean it should all be about you. Engaging messages don’t involve selling. Instead, they provide tips, advice and useful information that help you establish trust and give potential customers a reason to care about your brand.
In a nut shell, your marketing must focus on what your customers want.
