The only way to grow your social media following is to get your audience to engage with the content you post. Whether you’re posting a link to your latest blog post on Facebook or a new picture on Instagram, if people aren’t hitting the like button, then your efforts are almost worthless.
So the question is why do some posts seem to attract waves of likes, while others get ignored? It’s not just a coincidence. There are certain steps you can take to get more likes on your social media posts. Here are some strategies you should start putting in place before making your next Facebook or Instagram post:
