This post originally appeared on 500 Startups Blog.
You build a good quality, attractive, and functional product. You’re proud of it. You tell yourself that your growth curve should always need to be a hockey stick—up and to the right.
You assume the motto “If you build it, they will come” will work in any case. That might have worked for Kevin Costner’s character in Field of Dreams, but in the real world, that kind of thinking can cause terrible results for your startup. In a world where most startups die because they do not get enough traction to survive, the importance of sustainable growth should be embraced even more firmly…
