The right subject line makes all the difference when it comes to your email open rate.
By Maureen McCabe
Although I’ve never given birth physically… I feel that I have now done so virtually!
Imagine the thrill I felt when I sent my first email campaign through MailChimp on July 31st and achieved both great open rates (54.5–74.8%) and click-through rates which were through the roof by all measurements (5.3-10.1%). I received dozens of kind comments from readers — so many that I couldn’t respond to them all. However, I did find time to respond to the sales leads I received.
I was overwhelmed and humbled by the laudatory comments and advice to post the newsletter everywhere that I didn’t quite know where to start. To be honest…I was too busy attracting new clients. I closed two new ones on August 13th and one on August 15th!
I was unsure how to post the newsletter across my social media sites, but I did manage to post it on LinkedIn. If you’re not yet subscribed to my email list, or haven’t seen the newsletter yet and want to take a look at it, scroll to the end of this blog to read the special edition for my blog readers!
How To Get a 74.8% Open Rate with Your Newsletter. Email Marketing Made Easy.
