If you have been spending money on customer acquisition, then you must have realized two things by now: 1) Google Adwords is absurdly expensive, and 2) Facebook is not something where people come to buy. In other words, while the conversion on Adwords is likely to be high, the costs are on the higher side as well. On the other hand, while Facebook advertising can work out cheaper in comparison, the conversions are not as great as Adwords.
How you negotiate the Adwords space is a discussion for another day. In this post, we will see how to generate attractive new SEO leads for your digital marketing agency using Facebook. Since this topic is aimed at digital marketing consultants, I would assume that a fair share of my readers would have already dabbled with Facebook advertising in some way or other. However, for the sake of comprehension, I shall keep this article simple so that it is understandable to someone who has not spent a lot of time on Facebook ads…
