When creating a business plan, many marketers miss the opportunity to clearly define their strategy.
A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment; it also helps companies identify what to stop doing, where to save money, and what is not worth the team’s time.
The Art of Saying ‘No’
“Strategy” refers to the long-term planning and implementation of methods that will help the company achieve its goals. However, “strategy” is often misused to refer to a company’s current tasks and tactics.
It’s easy for teams to get excited about new opportunities, channels, and media. The problem is that with limited resources, managers risk spreading their resources too thin instead of focusing on the projects that can provide the company with a unique advantage…
