Sales competitions have been around for decades because most great sales professionals are naturally ambitious and incentive-driven. In fact, their desire to competecan often be traced back to childhood.
But even though sales teams have an innatecompetitive drive, contests don’t need to be cutthroat to be effective. Finding the right level of competition will add excitement and motivation to the team dynamic without creating a hostile environment.
A recent employee engagement study conducted by TechnologyAdvice found that over 55% of salespeople prefer to work in a competitive environment — with 30.5% hoping for a very competitive workplace. However, if the environment is too intense, sales reps near the bottom of the performance ladder can become discouraged, which is the exact opposite effect sales managers hope to inspire.
The following five tips can help on your quest to strike a balance between competition and collaboration and keep every team member striving towards the goal.
How to Find the Right Level of Competition for Your Sales Team
