Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners, you may find that all that costly and time-consuming content you’re creating just isn’t getting the search visibility you believe it deserves.
Two new terms you may be hearing more about are “relevant” and “proof” terms. In their 2015 Ranking Factors report, Searchmetrics looked at top-ranking sites to see which factors were important for ranking, specifically in Google; two factors that were revealed to be integral were relevant and proof terms…
