Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won’t eat up your ad budget too quickly.
In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable.
HOW TO FIND CHEAP KEYWORDS FOR YOUR ADWORDS CAMPAIGNS
