This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.
This is not your grandmother’s marketing world. There are more marketing methods than ever before. But there’s a major caveat to all this marketing commotion. So many of these marketing “hacks” and bold new moves could do the opposite of grow your business.
They could ruin your business.
Risky new moves put your painstakingly built business at the mercy of the elements. One wrong move, and you’re history. There’s also the cost risk, which is the biggest risk in my opinion. You must protect your marketing dollar and avoid squandering your pennies into dead-end methods.
How to experiment with marketing without ruining your business
