How do you measure the value of content marketing?
Well, that’s completely dependent upon your business model. However, if you sell products or services that have high search volume, links are vital to your success.
By creating quality content and then telling people about it, websites will link to your content, thus improving organic rankings. The problem is measuringthe worth of those links.
In our quest to helping businesses understand the value of content marketing, particularly from organic search, we took a few months to develop two things:
- A calculator for estimating content marketing ROI using your numbers
- A 36-page guide that walks you through this calculation
Each will help you measure the effectiveness of your content marketing with organic search.
1. THE ROI CALCULATOR
Content marketing is an investment – particularly for driving organic traffic. It takes time. But after you continuously build the best content in your industry, search revenue from content marketing is the gift that keeps on giving; aggregating thousands, if not millions, of additional dollars each month.
This is what the Content Marketing ROI Calculator helps you discover:
