Do you have the right keywords working for your website?
The chances are, if you’re regularly putting up great content that your target audience wants to see, putting effort into promoting it, but still not really seeing results in terms of website traffic, you may need to start with (or revisit) your target keywords.
Keyword research has consistently remained an important part of Search Engine Optimisation (SEO) no matter what algorithm changes Google keep coming out with. The reasons for this can be boiled down to two main points:
1. Keyword research tells you what your audience is actually looking for.
2. Keyword research teaches you the language in which to communicate – the right combination of words is important!
You could think of it as a form of market research – what is your target audience looking for and how many of them are looking for it? So in essence, using the right combination of words will allow you to separate buyers from browsers, or those looking for general information from those looking for something very specific.
