While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn’t.
So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
